I would say that 75% of the websites I have been doing lately is moving people from WIX over to WordPress. Yes, WordPress is not for everybody if you are wanting to do it on their own, but remember, your website is the face of your business. There goes that old saying “You gotta spend money, to make money” and I think this is a perfect example of this. Spending under $1,000.00 on a website which will now be the face of your business is not a lot of money when you consider how much time you will invest into your website, how many times you will change your website, and how many things you didn’t know you should know about your website before you took the plunge into doing it on your own.
I have so many people come to me to do their website saying that they wish they knew WIX wouldn’t benefit their business before they signed onto it. People seem to be drawn to the ease and the fact that it is drag and drop – STOP: If any sort of website is drag and drop, you are going to find that it will not benefit your website (we will talk about this more below in the SEO portion). Don’t let ease fool you – having a business is not supposed to be easy, it takes time and effort, so the face of your business (your website) should too.
- Think of your website as your home. For most of us, our website is for our business and our livelihood – we put a lot into our business. When you do a website through WIX think of it as if you are renting a home, you don’t own that home; you are paying rent to your “landlord” (aka WIX) on a monthly or yearly basis. You are not the position to change rates or get third party services and add on to your website – you can only use and do what they offer. When you do a website through WordPress it is the complete opposite – your options are endless. Think of it as though you own your home and you pay your mortgage payments to a provider (for this article, let’s use GoDaddy); just like a mortgage you will lock in for a particular term – usually the longer the term, the better the rate you will get in the end. If at the end of your term you decide you are unhappy or you found a better price somewhere else, you can transfer your WordPress website to a different provider (BlueHost, Webnames, etc.,) – you are not stuck with one particular provider when you choose WordPress.
- There are limitations to what your website can do. With WIX they praise themselves on how easy it is to make a website, they also praise how you can sell online, have a blog, customize, etc, etc. But wait, say you go to a website and you see them using a plugin that you like – you can’t use that plugin unless WIX made it. With WordPress there are thousands and thousands of plugins to choose from, there are also thousands and thousands of developers who make plugins for WordPress so your options really are endless.
- It is horrible for SEO (Search Engine Optimization). Yes, they may have a little tab that says SEO, but jokes on you it is not going to benefit you like a WordPress website would. Because WIX is a drag and drop website, that means there is a lot of coding hiding in the background to be able to offer that service. Extra coding in the background means that your keywords are going to get lost and Google is not going to find your keyword which means you will find yourself further down the search engine list than you would prefer. Head over to your competitions website, they probably don’t have WIX. I have many people say that they don’t care about people finding them in the search engine – are you crazy? Sure, social media is working for you right now but what happens as the analytics of social media continues to change? Everyone else that has been working on their website analytics in the same industry is going to be so ahead of you by the time you decide to invest in it. If you your average job is $200, and you get one job per week from your website, that is over $10k in revenue that you are missing out on – that $800 WordPress is worth it now, isn’t it?
- It’s expensive. They make you feel like it’s cheap and you are getting an awesome deal, but truth is, all those add on’s they add up and those add on’s are features/plugins that would be free through WordPress.
Have we convinced you? Of course everybody’s situation will be a little bit different, but if you are thinking longterm for your business, I highly recommend you explore your options for WordPress. I wouldn’t want to loose for $10k per year on business, would you? Check our website packages here if you are not ready to personally plunge into doing it on your own.