Important Note Before You Read this Article: Luachmhar is pronounced Lu-sha-mar
I did what they teach you in business school not to do: Made my business name a name that nobody can pronounce – literally nobody. I’ve always been someone that likes to go against the rules, but this time it had nothing to do with the rules, I wanted my business name to be more than a name; I wanted it to be personal and have a story behind it…
Both my grandparents were born and raised in Ireland and lived true to their Irish roots – my grandfather may have lived here (in Canada) for 50+ years, but his heart always remained in Ireland. His love for Ireland rubbed off on me; I was raised on the classical Irish music (such as the Wild Rover – that was always my favourite), the Lord of Dance and the Irish Rovers. My love for Ireland remains today as I continue to wear my Claddagh ring on a daily basis (I actually don’t know when the last time that I took it off was), and well, my dream wedding is a St. Patricks Day wedding – not joking.
Luachmhar means precious in Gaelic (the traditional Irish language) and well, my family nickname growing up was ‘Precious.’ You hear the nickname and you probably think “awe, that’s cute,” but I really think it was because my family thought I was a bit of a princess – I’ll take what I can get though.
I have my grandfather to thank for my business name and my love for Ireland and he sadly passed away on January 7th of this year, so this post, this post is dedicated to him, so in spirit of this, you get the privilege of seeing a cheesy childhood photo of myself with him (I’m the older one, with my little sister in the middle).